1. Brand Awareness
Brand awareness is extremely important. Even if you’re the best at what you do, potential customers must be made aware of you and your brand in order to choose your products or services. If they have never heard of you, or worse, cannot remember you, they will never become a customer.
Creating greater brand awareness is a lifelong committment. That means you must continually be striving to be “out there.” Podcasting can boost your efforts toward this goal more affordably than just anything else.
When you create a podcast and add it to popular streaming platforms, such as Spotify, Stitcher, Google Play or Apple iTunes, your brand is seen by hundreds of thousands of new potential listeners – and that means new customers. Sure, it as not as simple as that, but you really cannot reach this large an audience so inexpensively.
2. Increased Client Retention and Loyalty
Everyone knows it costs much more to engage a new customer than retain an existing one. Your existing clients will disengage with your brand unless that relationship is nurtured. To do so, you must continue to engage and interact with them to build loyalty.
While new customers are important for long-term growth, your existing customers should fuel that growth by taking advantage of new offerings and providing referrals. As a podcast host, you create a way to remain in touch with your customers and encourage them to become your brand champions.
3. Build Credibility and Brand Authority
Authority is much more than audio quality, but a solid show with good production will make you stand out from the millions of weaker efforts. Quality is a symbol of professionalism and will help you retain listeners and build credibility.
As host, you display you knowledge of your subject/industry. This builds trust with the listener — especially when your topics are relevant and beneficial to them. Your goal is to become the go-to expert when they’re ready to engage at a deeper level (ie. become a customer.) Podcasting can help you become that expert in their eyes (and ears.)
Boosting your brand authority helps your brand stand apart from your competitors. This recognition as a leader is invaluable in showing the value of your products/services.
4. Contribute to a Content Strategy
Podcasts can become the foundational of your content strategy. They can and should become fuel for your blog as well as social media. From a simple call-to-action in your show to a comprehensive blitz across multiple platforms, each of those ‘touches’ moves the customer further along in your sales funnel.
Here are some sample ways to leverage your podcast:
- Create a video version of your podcast (post to YouTube, Instagram, TikTok, Twitch etc.)
- Use blog posts to dig deeper into a subject and connecting this extra content to the show
- Do the exact opposite and use the blog as the leader and the podcast to dig deeper
- Post podcast segments to your social media with links to hear the full show
- Encourage guests on your show to share the episode across their social media platforms
- Cross promote your show by appearing on other shows
This can be done willy-nilly with some success, but as a part of a well-planned marketing push, can supercharge your business.
5. Increase Revenue Streams
There are numerous ways to monetize a podcast outside of the increase to your core business. Advertising, patron support, subscription models, and even extra salea through show SWAG are just a tiny bit of possible revenue opportunities. This is an area that should be planned out well in advance to be most effective.
Bottom Line: Podcasts Grow Your Business
Whether you are looking for more clients or wanting to simply move more of your product, podcasting can supercharge your efforts. Yes, there is effort involved in doing it well but it will well worth it when you engage with a company that can “do it for you” on an a la carte basis. That means, you do as much or as little as you feel comfortable doing and we can handle the rest and ensure your podcast accomplishes your business and personal goals